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So Much More Than Just a Jewelry Store

We are a refreshing alternative to all corporate chain jewelry stores. We offer better quality, better prices, and outstanding customer service. We are the diamond experts!

As one of the area’s oldest and most popular jewelry stores for engagement rings, bridal sets, and fine jewelry, we have everything from the hottest new styles to vintage, antique, & estate jewelry. We’re proud to serve Sevierville, Pigeon Forge, & Gatlinburg, along with visitors and loyal clients from around the country!

Expert jewelry repair, stone setting, custom design, and more

All done in-store by our experienced master jewelers. And, take advantage of our FREE service plans & FREE engraving with all engagement rings, bridal sets, and wedding bands. We are committed to a lifetime of happiness with every piece.