Offering a unique shopping experience -
Chain Stores Don’t Compare!
We do Everything Better - Price, Quality, Service & Financing!
Up to HALF PRICE!
- ALL the Chains: KAY, Jared, Zales, etc. are owned by ONE Company – Signet Jewelers! Since they're Not Competing with each other, it's easier to Keep Prices High.
- Higher Overhead = Higher Prices! They spend huge Sums on TV Commercials, CEO Salaries, Corporate Attorneys, Sales Commissions, HIGH Rent, etc. so they have some of the Highest Prices in the industry.
Better QUALITY & Lower Price!
- The Big Chains have many different qualities, but most of what they sell falls well Below our Lowest Standards.
- Higher operating expenses force them to shave costs on QUALITY! We hand pick everything with YOU in mind – based on Quality and Value.
Superior SERVICE!
- Big Chain Stores have High Employee Turnover - so their Salespeople have little Knowledge or Experience.
- Stores won’t spend much to train someone who won’t be there next month. (Their idea of a Certified Gemologist is a 1-hour video and a quiz!) LOL
Selection & FINANCING!
- We have a Great Selection, but if we don’t have it – we’ll Custom make it for a fraction of what others charge.
- We offer Same as Cash Financing with a 90% approval rate!
The Big Chain Stores send ALL REPAIRS Off-Site, meaning Longer Wait Times (even on simple things we can do while you wait) and there's More Opportunity for Mix-Ups & Mistakes. "In 2016, Signet’s Stock Price plummeted due to reports of stone swapping at KAY Jewelers…" usually, it’s not done for profit, but due to a mix-up at a repair hub. When they sell a style that’s one of 10,000 and several are sent to the same hub, it’s easy for Judy to get Jane’s ring back."
See What Our Happy & Satisfied Customers Have to Say
The 4C's of Diamonds
The process of selecting a diamond may seem overwhelming. But knowing the four Cs – Carat, Color, Clarity, Cut – will help you understand the characteristics of a diamond and make a perfect diamond purchase.