We are proud to offer an extensive selection of Genuine Diamond and Gemstone Jewelry. From diamond rings and earrings, to color gemstone pendants & bracelets, you are sure to find the perfect piece.
We have some of the best prices & quality in the industry with exceptional customer service rarely found in other Fine Jewelry Stores!
We'll be happy to customize, size, set, or engrave your new piece right here in the store by one of Tennessee's TOP ranking jewelers!
We've served Sevierville, Pigeon Forge, & Gatlinburg for over 36 years, and we're still not happy until YOU are happy!